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3D shapes representing the three dimensions of the Abell Model

Guide to the Abell Model

A look at the three dimensional model that helps businesses define their purpose and activities… 🌌

Female business leader reading a leadership blog chosen from Lucidity's top 10 leadership blog list

The Top 10 Leadership Blogs Every Leader Should Read

Our run-down of the very best leadership blogs on the planet. Essential reading for anyone leading anything 👑

A battle where the defender is being surrounded

Encirclement Attack Strategy Guide

How to launch a challenger attack on a market-leading competitor by attacking from all sides 🔁

A group of people working on their strategy together

Guide to the OGSM Framework

How to structure your strategy plan and break a top level objective into specific actions with the OGSM Framework approach… 🔨

Arrow being aimed for a flanking attack

Flanking Attack Strategy Guide

Everything you need to know about taking on a competitor with a Flanking Attack Strategy… 🥊

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A question is asked in a strategy meeting

Guide to Mintzberg’s 5 Ps of Strategy

A series of questions that help you work out if your strategy will be successful… 💭

Team ready for a frontal attack

Frontal Attack Strategy Guide

We take a look at one of the riskiest attack strategies – the Frontal Attack… 🤺

A woman watching the PESTLE video on a laptop

PESTLE Analysis Video Guide

A video guide to looking at your external environment via PESTLE Analysis… 🎥

Free ebooks

Definitive guides, checklists and handbooks. Take any or all away for free.

Definitive Guide to Pricing Covershot

The Definitive Guide to Pricing Strategy

Everything you need to know to get your pricing right and drive your…

Growth Tactics for Market Penetration Covershot

Growth Tactics for Market Penetration

9 Best Practice Sales Campaigns for Turbulent Times...📈

The PESTLE Handbook Covershot

The PESTLE Analysis Handbook

What's going on outside your business? Find out with this useful handbook to…

Cinema Audience

SWOT Analysis Video Guide

A video tutorial on how to complete a SWOT Analysis… 📹

A graph showing different price points over time

Pricing Strategy Matrix Guide

A matrix designed to give four potential pricing strategies… 🔢

The view of Earth from space

Guide to the Ashridge Mission Model

A look at a model that helps companies define their mission… 💼

Two women working on a whiteboard

Celebrating The 2×2 Matrix

We take a look at the most popular and well known tool… ❤️

5 flowerpots with different stages of growth to represent the phases in Greiner's Growth Model

Guide to Greiner’s Growth Model

Where do you sit on the growth curve and what risks do you face…🌱

Jonathan Chocqueel-Mangan, Experienced Strategist

We have a chat to experienced strategist Jonathan… 🎤

An overlay of connected data points on a city image to represent industry analysis

How to analyze an industry

We take a look at the tools that can help you understand and assess any industry…📍

Pricing graph used to establish the right strategy

Guide to Kotler’s Pricing Strategies

A list of 9 potential pricing strategies for you to use… 🏷️

Man working on a whiteboard

Guide to Miles and Snow’s Organizational Strategies

We take a look at a way to classify your position in a market… ⚓

Price list in a cafe as an example of a Revenue Model

Revenue Model Framework Guide

We take a look at the framework designed to broaden your thinking around pricing…💳

Edward Whiting, Director of Strategy at Wellcome

We talk to the Director of Strategy for The Wellcome Trust… 🗣️

Six eggs with little faces on representing the 6 Box Model

Guide to Weisbord’s 6 Box Model

A useful framework to help you see how successful you are at executing your strategy… 💯

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