Build a marketing strategy that works

We make it simple to craft a powerful strategy, show your impact and deliver real results.

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Marketing icons to show how Lucidity strategy software helps marketers plan their goals and manage their projects

Easily build and execute a next-level marketing strategy that any CEO will be impressed by

Our strategy software is your secret weapon to looking awesome.

A clean and well structured tree of objectives going to goals

Base your strategy on MBA-worthy analysis, without the months of study

Our step-by-step strategy tools make it super simple to do your homework and ground your strategy in solid analysis. Simply answer questions, follow the steps and come out with the right strategic insight to make intelligent decisions.

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An easy way to do strategic analysis

Analyse the market

Competitive Analysis

Assess your competitors

Competitive positioning

Establish your competitive positioning

Persona Analysis

Conduct persona analysis

A SWOT, Ansoff Matrix and Revenue Segmentation graph

Build out your strategy plan, step-by-step

Turn that insight into informed decisions and build your plan. We make it quick and easy to set objectives, create goals and establish initiatives. All logically laid out and easy to understand. We’ll guide you with intelligent suggestions and a wealth of examples.

Part of a strategy tree showing one objective and two example goals
Two example strategic objectives of market share growth and product launch

Create objectives

Two example goals of CAC below $14 and increase marketing conversion

Set goals

Two example initiatives of competitive analysis and reviewing personas

Plan initiatives

Two example goals with data coming from Xero and Google Analytics

Establish KPIs

Now showcase that plan like never before

Effortlessly present your marketing strategy to the rest of the business. Go on, impress them.

Your strategy clear and easy to understand

Instant clarity

Clearly laid out and logically presented, so everyone gets it, with no confusion.

Easy access to your strategy plan

Fast access

Your whole strategy and analysis easily accessible and ready to show to anyone, anytime.

Automated visuals of your strategy

Automated visuals

Save time on internal presentations and download automatically generated, highly engaging visuals.

Align your team, organise your work and execute, execute, execute

A full task management system uniquely structured around your marketing strategy. All your tasks aligned to your strategic objectives and goals. Laser focus on what’s most important. No distractions, no fluff, just delivering the right results.

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Assign owners to your strategic tasks

Distribute tasks

Assign owners, set deadlines, add checklists and follow

Automated strategy updates and task notifications

Keep up momentum

Automated reminders, notifications and updates

Track your growth

Stay on top of progress

Effortless progress reporting for instant visibility

Show your people how they contribute to the strategy to motivate them

Motivate the team

Easily show the team how they contribute to the strategy

A timeline of activity

Custom task boards for all your planning needs

Example tasks may include

Content calendar

Example tasks may include

Campaign planning

Example tasks may include

Event management

Effortlessly track your results and make them visible

Quickly report on progress and save yourself hours with automatic tracking and flexible dashboards. Easily see what’s working and what’s not, with all your KPI data always at hand.

Flexible strategy dashboards

Flexible dashboards

Get an instant view of progress in one place. Integrate with your marketing and finance systems and pull in live data for easy tracking

Strategic goal tracking and reporting

Goal reporting

Create goals, add milestones, assign tasks and automatically track progress with clear graphs and detailed reports

Easy visibility of your strategy data

KPI tracking

Set your key performance indicators and align to your core strategic goals. Pull in your data and track performance, all in one place

A collection of widgets for KPIs and Goals

Demonstrate your impact on the business

With a thorough strategic plan, clearly presented, flawlessly executed and meticulously tracked.

Why Marketing Teams love Lucidity…

Photo of Alastair Digby

Alastair Digby

Sales & Marketing Director, Informer

We've used the tools in Lucidity to analyse our market and our position in it. It really helped us get our plan together in a structured way. One of the beauties of the platform is that the Sales and Marketing strategy we came up with fits right in with our company strategy which is also in Lucidity. Its a very joined up approach which is a reassuring feeling, being properly aligned saves time and effort and no doubt increases the liklihood of being successful.
  • Tools and examples to analyse and understand what to do
  • The strategy tree helps the team see the big picture easily
  • See progress of revenues, customers, traffic, social - any marketing KPIs
  • A joined up approach for sales, marketing and the rest of the business

Strategy Software for Marketing Teams

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