We make strategy simple.
So we keep the pricing simple too

Start your 14-day free trial and get to know us!

Per Month

Get Going

For simpler businesses needing a single strategy or those beginning their strategy journey

£12

per user per month

£12

Try for free

Get Further

For businesses with different teams or needing multiple strategy plans

£25

per user per month

£25

Try for free

Get Everything

For larger businesses or business groups with many strategies across lots of teams

£40

per user per month

£40

Try for free

Enterprise

For large organisations or those who want all employees contributing to your strategy

Contact Us

Build your strategy

Strategies

The number of different strategies you can have in your account. You might want an overall Company Strategy, a Marketing Strategy and a US Strategy.
1 Strategy
5 Strategies
Unlimited

Quick Onboarding

Choose from a selection of specially tailored, pre-set strategy frameworks to build your plan.

Strategy Tools

A range of Strategy Tools to help you analyse your business and marketplace and get clarity on what to do.

Strategy Tool & Market Examples

Video support to help you use the Tools with many examples of different markets to help further understanding and comparison.

Objectives & Goal Builder

Create absolutely any Strategic Objective, Goal, Initiative or KPI in your strategy with our easy to use builder to quickly map what you want to achieve.

Full Tool Library

An ever expanding library of tools and frameworks to help you analyse and plan your strategy with confidence.

Bring it to life

Strategy Tree

Our brilliant, easy to use Strategy Builder allowing you to build a fantastic plan from top level vision through to tasks, all in one place.

Automated Visuals

High quality, automatically created, visual outputs of your strategy. Output images for presentations to employees, investors, partners or other stakeholders.

Strategy One Pager

A glorious representation of your strategy automatically built to help articulate the plan, strategic objectives and goals.

Strategy Update Feed

A company-wide feed posting automatic strategy updates to keep people informed of progress.

Team Comments, Posts and Shares

Increase strategy engagement and allow everyone to comment, post, share and respond in the feed.

Email Updates & Alerts

Weekly personalized updates and individual task alerts automatically emailed to the team.

Make it happen

Milestones & Tracking

Enter interim milestone targets to help you achieve your goals. See progress visually in automated graphs.

Task Management

Create tasks, assign owners, set deadlines, see progress, post updates, attach files, add checklists and more.

List View of Tasks

View all tasks in a list. Filter by strategic objective, goal, owner, status & confidence level.

Board View of Tasks

View all tasks board-style. Drag and drop tasks between custom created boards.

Timeline View of Tasks

With one click, see an automatic timeline of all strategic tasks.

KPI Management

Create and report on your company KPIs, sharing them between strategic plans and having one source of truth for your data.

Track the results

Strategy Dashboard

A configurable and flexible Dashboard per strategy to show progress of your execution.

Integrations

Connect to multiple different systems to pull data into your strategic plan.
Basic
Advanced
Advanced

KPI Goals

Align your Goals and KPIs within your strategic plan.

API Access

Access to our API to push and pull data

Customer Success

Email Support

Just email our Support Team for a fast response to any questions.

Personal Onboarding

We'll help you with a simple onboarding session to get started in the product.

Strategy Migration Advice

Advice on migrating in existing strategy content.

Custom Integrations

We can integrate with any platform APIs, so talk to us about your requirement for information on time and if there's a cost.

Get Going

For simpler businesses needing a single strategy or those beginning their strategy journey

£12

per user per month

£12

Try for free

Build your strategy

Strategies

(1 Strategy)
The number of different strategies you can have in your account. You might want an overall Company Strategy, a Marketing Strategy and a US Strategy.

Quick Onboarding

Choose from a selection of specially tailored, pre-set strategy frameworks to build your plan.

Strategy Tools

A range of Strategy Tools to help you analyse your business and marketplace and get clarity on what to do.

Strategy Tool & Market Examples

Video support to help you use the Tools with many examples of different markets to help further understanding and comparison.

Objectives & Goal Builder

Create absolutely any Strategic Objective, Goal, Initiative or KPI in your strategy with our easy to use builder to quickly map what you want to achieve.

Bring it to life

Strategy Tree

Our brilliant, easy to use Strategy Builder allowing you to build a fantastic plan from top level vision through to tasks, all in one place.

Automated Visuals

High quality, automatically created, visual outputs of your strategy. Output images for presentations to employees, investors, partners or other stakeholders.

Strategy One Pager

A glorious representation of your strategy automatically built to help articulate the plan, strategic objectives and goals.

Strategy Update Feed

A company-wide feed posting automatic strategy updates to keep people informed of progress.

Team Comments, Posts and Shares

Increase strategy engagement and allow everyone to comment, post, share and respond in the feed.

Email Updates & Alerts

Weekly personalized updates and individual task alerts automatically emailed to the team.

Make it happen

Milestones & Tracking

Enter interim milestone targets to help you achieve your goals. See progress visually in automated graphs.

Task Management

Create tasks, assign owners, set deadlines, see progress, post updates, attach files, add checklists and more.

List View of Tasks

View all tasks in a list. Filter by strategic objective, goal, owner, status & confidence level.

Board View of Tasks

View all tasks board-style. Drag and drop tasks between custom created boards.

Track the results

Strategy Dashboard

A configurable and flexible Dashboard per strategy to show progress of your execution.

Integrations

(Basic)
Connect to multiple different systems to pull data into your strategic plan.

Customer Success

Email Support

Just email our Support Team for a fast response to any questions.

Get Further

For businesses with different teams or needing multiple strategy plans

£25

per user per month

£25

Try for free

Build your strategy

Strategies

(5 Strategies)
The number of different strategies you can have in your account. You might want an overall Company Strategy, a Marketing Strategy and a US Strategy.

Quick Onboarding

Choose from a selection of specially tailored, pre-set strategy frameworks to build your plan.

Strategy Tools

A range of Strategy Tools to help you analyse your business and marketplace and get clarity on what to do.

Strategy Tool & Market Examples

Video support to help you use the Tools with many examples of different markets to help further understanding and comparison.

Objectives & Goal Builder

Create absolutely any Strategic Objective, Goal, Initiative or KPI in your strategy with our easy to use builder to quickly map what you want to achieve.

Full Tool Library

An ever expanding library of tools and frameworks to help you analyse and plan your strategy with confidence.

Bring it to life

Strategy Tree

Our brilliant, easy to use Strategy Builder allowing you to build a fantastic plan from top level vision through to tasks, all in one place.

Automated Visuals

High quality, automatically created, visual outputs of your strategy. Output images for presentations to employees, investors, partners or other stakeholders.

Strategy One Pager

A glorious representation of your strategy automatically built to help articulate the plan, strategic objectives and goals.

Strategy Update Feed

A company-wide feed posting automatic strategy updates to keep people informed of progress.

Team Comments, Posts and Shares

Increase strategy engagement and allow everyone to comment, post, share and respond in the feed.

Email Updates & Alerts

Weekly personalized updates and individual task alerts automatically emailed to the team.

Make it happen

Milestones & Tracking

Enter interim milestone targets to help you achieve your goals. See progress visually in automated graphs.

Task Management

Create tasks, assign owners, set deadlines, see progress, post updates, attach files, add checklists and more.

List View of Tasks

View all tasks in a list. Filter by strategic objective, goal, owner, status & confidence level.

Board View of Tasks

View all tasks board-style. Drag and drop tasks between custom created boards.

Timeline View of Tasks

With one click, see an automatic timeline of all strategic tasks.

KPI Management

Create and report on your company KPIs, sharing them between strategic plans and having one source of truth for your data.

Track the results

Strategy Dashboard

A configurable and flexible Dashboard per strategy to show progress of your execution.

Integrations

(Advanced)
Connect to multiple different systems to pull data into your strategic plan.

KPI Goals

Align your Goals and KPIs within your strategic plan.

Customer Success

Email Support

Just email our Support Team for a fast response to any questions.

Personal Onboarding

We'll help you with a simple onboarding session to get started in the product.

Get Everything

For larger businesses or business groups with many strategies across lots of teams

£40

per user per month

£40

Try for free

Build your strategy

Strategies

(Unlimited)
The number of different strategies you can have in your account. You might want an overall Company Strategy, a Marketing Strategy and a US Strategy.

Quick Onboarding

Choose from a selection of specially tailored, pre-set strategy frameworks to build your plan.

Strategy Tools

A range of Strategy Tools to help you analyse your business and marketplace and get clarity on what to do.

Strategy Tool & Market Examples

Video support to help you use the Tools with many examples of different markets to help further understanding and comparison.

Objectives & Goal Builder

Create absolutely any Strategic Objective, Goal, Initiative or KPI in your strategy with our easy to use builder to quickly map what you want to achieve.

Full Tool Library

An ever expanding library of tools and frameworks to help you analyse and plan your strategy with confidence.

Bring it to life

Strategy Tree

Our brilliant, easy to use Strategy Builder allowing you to build a fantastic plan from top level vision through to tasks, all in one place.

Automated Visuals

High quality, automatically created, visual outputs of your strategy. Output images for presentations to employees, investors, partners or other stakeholders.

Strategy One Pager

A glorious representation of your strategy automatically built to help articulate the plan, strategic objectives and goals.

Strategy Update Feed

A company-wide feed posting automatic strategy updates to keep people informed of progress.

Team Comments, Posts and Shares

Increase strategy engagement and allow everyone to comment, post, share and respond in the feed.

Email Updates & Alerts

Weekly personalized updates and individual task alerts automatically emailed to the team.

Make it happen

Milestones & Tracking

Enter interim milestone targets to help you achieve your goals. See progress visually in automated graphs.

Task Management

Create tasks, assign owners, set deadlines, see progress, post updates, attach files, add checklists and more.

List View of Tasks

View all tasks in a list. Filter by strategic objective, goal, owner, status & confidence level.

Board View of Tasks

View all tasks board-style. Drag and drop tasks between custom created boards.

Timeline View of Tasks

With one click, see an automatic timeline of all strategic tasks.

KPI Management

Create and report on your company KPIs, sharing them between strategic plans and having one source of truth for your data.

Track the results

Strategy Dashboard

A configurable and flexible Dashboard per strategy to show progress of your execution.

Integrations

(Advanced)
Connect to multiple different systems to pull data into your strategic plan.

KPI Goals

Align your Goals and KPIs within your strategic plan.

API Access

Access to our API to push and pull data

Customer Success

Email Support

Just email our Support Team for a fast response to any questions.

Personal Onboarding

We'll help you with a simple onboarding session to get started in the product.

Strategy Migration Advice

Advice on migrating in existing strategy content.

Custom Integrations

We can integrate with any platform APIs, so talk to us about your requirement for information on time and if there's a cost.

Enterprise

For large organisations or those who want all employees contributing to your strategy

Contact Us

Arrange a Demo

We’d love to show how Lucidity can help you.

Let us know how to reach you and we’ll be in touch to book your personal demo.

Next-level Onboarding

Lucidity is super easy to use, but if you need that little extra help...

We can offer a tailored, in-depth onboarding plan prepared in advance and customized to your company, market, goals and team.

  • If you are unsure what to do and need some help
  • You have an existing strategy and want to migrate
  • You have a lot of complexity and need some advice
A video call with an expert looking at a strategy tree

Frequently asked questions

Which plan is right for my business and my needs?

Get Going is great for smaller businesses or those relatively new to strategy. This is a single strategy product – seriously powerful with everything you need to build, execute and show off a great strategy for your business.

Get Further is for slightly bigger or more complicated businesses, or strategy experts. Get Further comes with up to 5 strategies and support for multiple KPIs. For example, a Company Strategy, a Marketing Strategy and a US Regional Strategy. For the strategy pros, Get Further comes with the full Tool Library so you can select from the full range of tools and frameworks to support your strategic thinking. Lastly Get Further allows you to view and manipulate your strategies as a Timeline.

Get Everything has everything you need to create as many strategies as your organization needs. You can also access our API to push and pull data from the platform. Lastly for Get Everything customers with really complex strategies, we can take a look at what you have and advice on how best to migrate into Lucidity.

Enterprise is for two types of customer. Obviously large organizations but also smaller or medium sized organizations who want all employees to use Lucidity. In this case we can have a conversation, understand your needs and come up with an enterprise wide licence agreement with pricing that works for us both.

Can I change my plan later?

Of course! You can change your plan at any point. If you start on Get Going and want to build a second strategy, you can just click to upgrade to Get Further within your account or drop us a line and we can help. You’ll then have instant access to all the features of your new chosen plan ????

Can I add additional users?

Yes, you can add new users at any time from within your account. Each new user will be charged at the prices you see above, depending on what plan you’re on and what billing period you’ve selected.

When am I actually charged?

Everyone’s first 14 days are free on Lucidity and you can cancel at any point during that period. Once those 14 days are over your card will be charged. If you select the monthly billing period you will be charged for one month at this point, and then charged each month on the same date. If you select the annual billing period to enjoy the discounted rate, you will be charged the full price for the year after those 14 free days have passed. And then you won’t be charged again until it’s time to renew in 12 months’ time.

What payment methods do you accept?

We accept all major credit and debit cards including, Visa, MasterCard, Maestro & American Express.

Can I get an invoice?

You can see & download all Invoices from the billing area within your account at any time. Although we ask for card payment at the point that you sign up, if you want to be invoiced in advance and pay offline please get in touch.

How can I manage my billing?

Users who are set as System Admins can access your Billing and Plan settings at any time within your account. Here you can change your plan, change the number of users you’re paying for, see your billing history and download your pdf invoices. Systems admins can also change billing information here, such as card details or billing address.