Articles Guides

OKR Meaning: What Are ‘Objectives and Key Results?’

This ultimate guide will help you understand everything you need to know about OKR – meaning, benefits, and several examples. 📈

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How to create a Charity Fundraising Strategy

We take a look at how you create your charity fundraising strategy… ❤️

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Introduction to SWOT Analysis

A look at arguably the most famous strategic analysis tool – the SWOT Analysis 📝

Clock on a desk representing time management at work

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Time Management Masterclass: Finding Space for Strategy

Top time management tips, tools and strategies from a Visiting Professor of Innovation and former senior IT leader. How to free up time for strategic thinking ⏱

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OKRs vs KPIs: What’s the difference and which should you use?

What you need to know about OKRs vs KPIs – how they’re different, when to use each & how they can work together 📈

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Ultimate Guide to Vision Statements

Everything you need to know about Vision statements in one place… 👁️

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Book your demo and we'll show you how to conduct analysis with our interactive tools and frameworks.

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Confused and bored woman listening to a presentation on company strategy

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Why No One Knows the Company Strategy and What To Do About It

Research shows that most people do not know their company strategy. Here’s how to make sure that doesn’t happen in your business 🤷🏽‍♀️

Man standing in front of board filled with ideas for business initiatives

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How to Use the Lean Methodology for Business Innovation

A guide to Lean Innovation – what it is, where it came from and how to use the methodology to drive your business forward in the fastest way 💡

Man with a growth mindset looking at a whiteboard

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How to Develop a Growth Mindset For You & Your Business

We examine what having a Growth Mindset means, how you can develop it and why it’s so important to encourage it across your teams 🧠

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The State of Strategy Leadership

Read the findings of our exclusive research into the changing responsibilities and challenges…

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Strategy Suggestions – How to Prioritise Strategy Across the Organisation

Getting teams to prioritise the strategically important over business as usual noise is…

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Strategic Management in the Voluntary Sector

Read the findings of our exclusive research into strategic management in the voluntary…

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Four pineapples representing the 4Ps of Marketing

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The 4Ps of Marketing: The Pillars of a Great Marketing Strategy

Product, Price, Place and Promotion. We look at the 4 pillars of any good marketing strategy to help kick-start your strategic thinking and marketing planning 4️⃣

Team members working together to build a turnaround strategy for their business

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Building a Turnaround Strategy: Objectives, Goals & Initiatives

How to build a turnaround strategy and bring your business back from the brink. A full list of the objectives, goals and initiatives to include in your plan ↩️

Laptop and tools to represent strategy tools to help build a turnaround strategy

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Tools to Develop a Turnaround Strategy

The best strategy tools to help you do the right analysis and make intelligent decisions so you can build the best turnaround strategy to change your fortunes ↩️

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Guide to The Nadler-Tushman Congruence Model

Want to improve your performance? This model looks at how Work, Structure, Culture and People all interact… 🔗

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Bridges Transition Model

So much of strategy involves change, this model looks at the emotional journey team members go on… 🧠

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How to Successfully Implement Kotter’s 8 Step Change Model

Kotter’s 8-Step Change Model is a proven framework for change implementation. Learn how to get started and why it works.

Group of people representing user and buyer personas for a business

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Ultimate Guide to Personas

Your guide to Persona Analysis – what buyer and user personas are, why you need them, how to create them, plus an example persona to help get you started 👤

Ants representing various small attacks on a competitor

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The Most Effective Guerrilla Attack Strategy Guide in 2022

A look at how to wage Guerrilla warfare on your competitor and take market share with a successful Guerrilla Marketing campaign and strategy 🤫

An exit sign to connote strategic withdrawal as a Defense Strategy in business

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Strategic Withdrawal Defense Strategy Guide

Sometimes it’s best to walk away. If faced with threats from a competitor, learn when a strategic exit from a market is the best line of defense 👋

People in black adopting different martial art positions to represent a Mobile Defense Strategy in marketing

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Mobile Defense Strategy Guide

We look at one approach for defending against possible attacks from your business competitors. Find out how to stay mobile and never get caught! 🏃🏿‍♀️

Chess pieces to represent a position defense marketing strategy

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How to Successfully Create a Great Position Defense Strategy

If you’re faced with having to defend your market share against a challenger company, reinforcing your brand perception may be the way to go.

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