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Articles, guides, interviews, checklists. On strategy, leadership, growth and more 🙌

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The view of Earth from space

Guide to the Ashridge Mission Model

A look at a model that helps companies define their mission… 💼

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Articles Examples

125+ Example Company Vision Statements to Blow Your Mind

A huge collection of Company Vision statements for ideas and inspiration… 👀

Diagram showing PESTLE stands for Political, Economic, Social, Technological, Legal, Environmental.

PESTLE – The Ultimate Beginner Friendly Step-by-step Guide

The only guide you need to PEST / PESTLE / PESTEL…🗺️

An astronaut in space representing mission statements

125+ Examples of Company Mission Statements

Over 125 examples from across sectors and geographies…🗒️

Jonathan Chocqueel-Mangan, Experienced Strategist

We have a chat to experienced strategist Jonathan… 🎤

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An overlay of connected data points on a city image to represent industry analysis

How to analyze an industry

We take a look at the tools that can help you understand and assess any industry…📍

Pricing graph used to establish the right strategy

Guide to Kotler’s Pricing Strategies

A list of 9 potential pricing strategies for you to use… 🏷️

Man working on a whiteboard

How to Get the Most Out of Your Miles and Snow Strategy

We take a look at a way to classify your position in a market… ⚓

Free ebooks

Definitive guides, checklists and handbooks. Take any or all away for free.

Strategic Management in the Voluntary Sector

Read the findings of our exclusive research into strategic management in the voluntary…

Strategy Suggestions – How to Prioritise Strategy Across the Organisation

Getting teams to prioritise the strategically important over business as usual noise is…

The State of Strategy Leadership research report by Lucidity

The State of Strategy Leadership

Read the findings of our exclusive research into the changing responsibilities and challenges…

Price list in a cafe as an example of a Revenue Model

Revenue Model Framework : How to Innovate Your Pricing

This guide will walk you through the Revenue Model Framework, designed to help you innovate your price points and improve your standard approach to making money.

Six eggs with little faces on representing the 6 Box Model

Guide to Weisbord’s 6 Box Model

A useful framework to help you see how successful you are at executing your strategy… 💯

A series of water pistols in different colours representing different attack strategies

The Ultimate Guide to Attack Strategies

The only guide you’ll need when looking to plan your attack on a market competitor… 🥋

A strategy meeting between three people using a whiteboard

How to Think Strategically

What you need to do to develop a strategic mindset… 💭

Three lions representing the 3Cs in Ohmae's 3C Model

How to Apply the Ohmae’s 3Cs Model for Business Success

Kenichi Ohmae’s 3Cs model shows how a business can be successful in the market by having control over the invisible aspects of that market.

An iceberg in the sea

The External Factors That Could Be Impacting Your Business

We list the possible factors to consider when assessing what external impacts your business faces… 🌄

5 flowerpots with different stages of growth to represent the phases in Greiner's Growth Model

Guide to Greiner’s Growth Model

Where do you sit on the growth curve and what risks do you face…🌱

A large tree in an empty field to represent The Strategy Tree

How to Use a Strategy Tree

We take a look at one of the best ways to structure your strategy…🌳

Train tracks to represent the alignment in a VMOST model

Guide to VMOST Analysis

We take a look at one way to structure a strategy… 🛤️

A diagram with a dial representing Key Performance Indicators

The Ultimate Guide to KPIs

We’ve pulled together everything you need to know about KPIs… 😎

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Best Tips on How to Present to the Board of Directors in 2022

Top tips for nailing your presentation to The Board 👨‍💻️

A management meeting with one person standing to present

How to Create a Business Strategy

Thinking about formulating your strategic plan? Take a look at our guide…👍

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