About Us

Making strategy and planning...... exciting?!

Having the right plan, well communicated and efficiently executed is the best way to make an impact. But too many teams with important visions lacked the experience, confidence or tools to build out a plan and make it happen. We recognized all the problems preventing strategies from starting and succeeding so we've built the tools to help any organization in any sector overcome those problems and make their vision a reality.

How we came about...

A few years ago we did some research with 500 Chief Strategy Officers. We asked them a few questions about their strategy and planning, one of which was what their biggest challenges were. People and organizations are faced with relatively complex challenges. But also some basic ones – getting people to focus on what’s strategically important. Imagine if everyone did that.

Our Why

Insights from our research also revealed that 33% of senior people can’t name any their organization’s strategic objectives. When focussing on frontline staff, for example Sales and Service teams who are looking after customers, only 13% of those key employees were aware of the strategic plan. And you know what? It’s not their fault as no one has communicated it to them clearly.

Inspired by Spreadsheets?

We also discovered that 87% of organizations are trying to manage the complexities of their strategy using spreadsheets. We also feel the energy drain out of us when we see another one...

Running things globally with Powerpoint?

...and 94% of organizations are trying to manage the details of a global strategy involving multiple offices and people around the world using Powerpoint. Good luck with that.

"I love it. It's like Apple and Microsoft had a baby."

Said a Lucidity client in the US.

So, by now we hope you understand why and how we came about. After successfully building and leading teams and businesses ourselves, turning businesses around, having them exit, winning awards, getting external recognition – all because we were using strategy and planning effectively – we wanted to build a platform that made strategy and planning……exciting. As we had previously had a lot of fun and success using winning strategies, we wanted to share that with 1000’s of organizations around the world.

That, and Brighton, is where Lucidity came from….

"GrowCFO is delighted with Lucidity Studio and we enjoy a fantastic working relationship with their team, who are always incredibly helpful. It is great to work together to achieve GrowCFO's mission of getting CFOs more involved in the design, build and implementation of their company's strategy."

Susie Willis Care Network CEO and Lucidity charity customer

"We had just too many documents, not linked together, it made things feel fragmented. I cannot recommend Lucidity enough, the platform has really transformed the way we plan and manage strategy. The Lucidity Team have been really helpful and supportive. It’s invaluable as I develop our latest strategic priorities!"

"Bâton Global has had experience with several strategic planning platforms and was immediately attracted to the elegant and simple design and operation of Lucidity Studio. Clients appreciate a robust set of functionality that can be widely shared instead of gatekept to a few, seat licensed users. Support from the Lucidity team is wonderful – they’re truly concerned with our ability to serve and support our clients.”

"Since using Lucidity, the company is seeing real growth. We've used the platform to build out and execute a diversification strategy. It's been really successful and the team are motivated, engaged, delivering great results."

"Lucidity has been a brilliant platform to support us as an international management team. We operate in the US & Europe and used it to collaborate and drive successful growth. It's helped us build and execute our strategy and saved us a lot of time and effort as a management team."

"As a Board Advisor heavily involved in company strategy, Lucidity supports the complete strategy development process. Whether doing an internal or external analysis, developing and evaluating strategic options or monitoring progress, the online platform is brilliant and easy to use."

We love to share

Subscribe to our regular round-up of strategy tips and advice.