We’re on a mission to make strategy simple, so more businesses succeed
Every business should have one. We want to make that happen.
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We exist to….
Make strategy easier
Too many people think strategy is nebulous, academic and hard work. We’re here to change that.
Make more companies successful
By making strategy faster and easier we want to help more businesses succeed, no matter the sector or size.
Build the world’s best strategy software
A platform that is powerful and flexible, yet gloriously easy to use and loved by all who use it.
Why is Strategy Important?
95% of businesses don't have a clear plan. For those that do have a strategy, only one third of their managers, and about 13% of their sales and service people know what the plan is. Scary stuff. So put yourself ahead of the pack - build a plan, make it happen.
Organizations with a Strategy
Organizations without a Strategy
Have things happen to them
Underperform and disappear 
Aren't where you want to be 
You guessed it....
Yet not enough organizations were doing it right!
Growth Strategies were being poorly formulated
No time, no expertise, no confidence
Strategies weren’t being engaged with
Poorly communicated, difficult to relate to, hard to understand
Growth Strategies weren’t being managed well
Scattered plans, irregular monitoring, no accountability, no momentum
Enter Lucidity…
...and our mission to make strategy simpler, faster, more interesting and well organized.
So, more organizations do it, and do it well.
The difference we make for our customers
We know the barriers to strategic planning are often time, resource, money and confidence.
So, we set out to bash those down.
Save you money
Save you time
Trying to figure out what to do - Writing documents and then trying to find them
- Seeing progress and results
- Chasing teams for updates
And bring you success!
Our customers are able to build the right strategies, execute them perfectly and achieve their ambitions. And that’s what makes us sleep well.
We’re a bunch of people who like success
For our customers – helping them plan well and drive results. And for ourselves – building the world’s best strategy software and feeling proud of what we’ve achieved.
We’re generous
with our knowledge, advice, help and support
We’re focused
we know our mission and we won’t get distracted
We’re motivated
good enough is not good enough
We’re detailed
because our customers care about the little things too
Our Founders and Advisors
Dr. Monica Masucci
Director of MSc in Strategic Innovation Management, University of Sussex Business School
Roger Castle
CFO at The FD Centre and former Financial Director at Yahoo! Europe
Dr. René Moolenaar
Senior Lecturer, University of Sussex Business School and CFO, Crunch
Evan Maindonald
Founder & CEO, Melt Homes
We’re social. Come and say hello.
