We're here to help make your vision a reality.

Our Why

We want any organization with a passion to make a difference, to realise that and achieve their goals. We’ve built the tools to empower talented people to make an impact and to get there faster.

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Strategy isn't Rocket Science

Having the right plan, well communicated and efficiently executed is the best way to make an impact. But too many teams with important visions lacked the experience or confidence to build out a plan and make it happen. We recognized all the problems preventing strategies from starting and succeeding so we've built the tools to overcome them.

Our vision is to take strategy out of the classroom and put it into the hands of people working hard to make a difference. To turn strategy from a nebulous, academic concept into a practical activity making visions become real.

In the workplace, strategy should be more than points on a PowerPoint, cells in Excel or paragraphs in Word. Who feels inspired by those things? Teams should have the information to help discuss strategic progress at 0900 and the start of any meeting, not chasing around for updates at 1800 when everyone’s going home.

We want everyone to know where and how they are contributing to the vision and give back time and energy to teams.

Our Story

After many years building and leading businesses, teams, growth and turnarounds we wanted to make strategy more accessible. We wanted more businesses and organisations to “get” strategy, be successful, have fun and see some rewards, whatever they may be.

Armed with hard-won experience and a desire to make a difference for the better at scale, we set out to build a product that made strategy simple, removed barriers to getting it right and that would help organizations with important missions deliver their plans.

A team of like-minded leaders formed to build the best strategy platform in the world. Today we are realizing our mission to help organizations deliver impact.

That’s us. Pleased to meet you.

Our People

Here are our leadership and advisors.

Tom Ricca-McCarthy


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Mark Gifford

Chief Technology Officer

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Mishaal Al-Qurashi

Head of Customer Success

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Dr Monica Masucci

Dr. Monica Masucci

Director of MSc in Strategic Innovation Management, University of Sussex Business School

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Dr. René Moolenaar

CFO and Senior Lecturer, University of Sussex Business School

Evan Maindonald

Founder & CEO, Melt Property

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Roger Castle

CFO at The FD Centre and former Financial Director at Yahoo! Europe

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