Our mission is to help companies succeed with an effective strategy

Your strategy is arguably the most important task to complete and probably gets the least time. Customers use our strategy platform to quickly and easily plan effective company and departmental strategies—and then implement them successfully.

The potential of an effective business strategy

Many, many businesses fail or do not achieve anything like their potential. Only 1 in 20 small to medium-sized businesses have a strategy1. Senior managers struggle to identify three of their company's strategic objectives. This gets even worse for front line teams.
At Lucidity, we know it doesn’t have to be like this.

Lucidity is passionate about growth and we know that strategy can be simple, fast and effective. With our complete Strategy Platform, we’re providing the tools and technologies to enable this, in a cost effective way, for thousands of businesses.

We help our customers succeed with an effective strategy. We help our customers to be winners.

1MIT Sloan, 2019. 2Harvard Business Review. 3The Economist.

  • 5%

    SMBs actually have a strategy1

  • 60%

    Performance increase with a successful strategy2

  • 65%

    Growth in financial results with a strategy in place2

  • 12%

    Businesses actually align operations with strategy3

Build and manage your strategy
Build and manage your strategy

Smart strategy software that helps you to easily formulate a plan, communicate it clearly and motivate your team.

Intelligent help when you need it.
Intelligent help when you need it.

Whether you’re stuck for ideas in a strategic planning tool or you’ve assigned too many tasks to a team member—Lucie will help.

Save time, be confident
Save time, be confident

We know everyone is super busy. We want to save you time and give you confidence that you've got your strategy right.

Our founders and advisors

Photo of: Tom Ricca-McCarthy

Tom Ricca-McCarthy


Photo of: Mike Fahey

Mike Fahey


Photo of: Monica Masucci

Monica Masucci

Senior Lecturer in Strategy and Entrepreneurship

Photo of: Roger Castle

Roger Castle

CFO at The FD Centre and former Financial Director at Yahoo! Europe

Photo of: René Moolenaar

René Moolenaar

Senior Lecturer in Strategy & Marketing and CFO of Crunch

Photo of: Evan Maindonald

Evan Maindonald

Founder & CEO at Melt Homes