Tools for business insight

Interactive tools, models and frameworks to help you charge up your strategic thinking and know what to do to succeed.

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A PESTLE Analysis being edited

A great strategy is built on the right foundations

To clear your vision, get your strategy right and create your objectives, you need to do some homework to work out exactly what you need to do to succeed. Our interactive strategy tools will give you that understanding and insight in an effortless way.

Serious business analysis made easy

Tried and tested strategic frameworks and models broken down into simple steps. Simply answer questions and click through each stage, and before you know it, you’ve conducted some pretty serious analysis and have some significant understanding to help you nail your strategy plan.

Revenue segmentation charts

Follow our suggestions or build your own program

We’ll suggest a series of tools for you to work through, based on your ambitions, so you can be sure you’re getting the right insights to power your plan. Add or remove tools from your list, reorder them, or create your own process from scratch with our full library of tools.

A list of strategic tools in Lucidity

Examples to fire your thinking

For every tool, at every stage, just click to see examples of completed analysis from different businesses across different industries. See answers and responses for each business type to kick-start your thinking and spark ideas.

Tools for every job

Whatever strategic decision you have to make, we have the tool to guide your thinking and get it right. Tools for every team and every task – from SWOT to DESTEP, from Persona Analysis to Competitor Analysis. Academic models to commercial frameworks. And our expansive range is growing all the time!

Company values being fed into a SWOT Analysis

Stay sharp

Even after your strategy is built, use these tools to refine your plan, check decisions, adjust for changes and develop your next strategic plan.

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Easily collaborate and enjoy the process

Ditch the flip charts and post it notes and transform your workshops. Bring your team together – physically or virtually – and work through the tools on screen. Stop and start whenever you need to with progress clearly flagged and your work automatically saved. All your analysis and thinking effortlessly displayed so you can revisit and refine with quick and easy editing.

Porter's Five Forces being edited

Automatic visuals

Save hours translating white board scribbles into coherent summaries or slide decks. Just click for instant, automatic visuals of all your strategic analysis and outputs. Ready to share and easy to understand.

Find out more about our Automatic Strategy Visuals
A competitive analysis graph showing example different company revenues

Try them out today

Start your 14-day free trial and see what insight you can get

14 day free trial
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By signing up you are agreeing to the terms of our Privacy Policy