External Analysis

A group of people watching the Five Forces video on a laptop

Videos

Porter’s Five Forces Video Guide

A quick-fire video on the Five Forces framework to help assess the profitability of a market…🍿

A group watching the DESTEP video on an iPad

Videos

DESTEP Video Guide

A video guide to DESTEP Analysis, a framework used to map out external factors that may impact your business… 🎞️

Tools on a bench representing strategy tools for use in business planning

Lists

The Best Strategy Tools to Analyze Your Market & Business

Our definitive list of the best strategy tools, models and frameworks to help you kick-start your strategic planning. Find out what they all do and when to use them 🛠

A woman watching the PESTLE video on a laptop

Videos

PESTLE Analysis Video Guide

A video guide to looking at your external environment via PESTLE Analysis… 🎥

Diagram showing PESTLE stands for Political, Economic, Social, Technological, Legal, Environmental.

Guides

PESTLE – The Ultimate Beginner Friendly Step-by-step Guide

The only guide you need to PEST / PESTLE / PESTEL…🗺️

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An overlay of connected data points on a city image to represent industry analysis

Guides

How to analyze an industry

We take a look at the tools that can help you understand and assess any industry…📍

Examples Lists

The External Factors That Could Be Impacting Your Business

We list the possible factors to consider when assessing what external impacts your business faces… 🌄

Diagram showing Porter's Five Forces are Competitive Rivalry, Threat of New Entry, Threat of Substitution, Power of Buyers and Power of Suppliers

Guides

The Ultimate Guide to Porter’s Five Forces

This is the only guide you’ll ever need for Porter’s Five Forces… 👏

Free ebooks

Definitive guides, checklists and handbooks. Take any or all away for free.

Strategic Management in the Voluntary Sector

Read the findings of our exclusive research into strategic management in the voluntary…

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Strategy Suggestions – How to Prioritise Strategy Across the Organisation

Getting teams to prioritise the strategically important over business as usual noise is…

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The State of Strategy Leadership

Read the findings of our exclusive research into the changing responsibilities and challenges…

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A printed chart being studied to represent the DESTEP Analysis

Guides

DESTEP Analysis: Your Guide to External Environment Analysis

This guide to DESTEP is designed to help you understand your external environment, and the steps you can take to improve your business.

The numbers 1 to 6 to represent the Six Forces

Guides

How to create a Six Forces Analysis

So you’ve masted Five Forces? How about taking on the sixth… 📄

A hand holding a model of the Earth to represent handling different geographies via CAGE Distance

Guides

Introduction to the CAGE Distance framework

How to tell the barriers to a country is a potential opportunity for you… 🗺️

Guides

Introduction to the Six Forces Model

Learn about an evolution of Porter’s Five Forces… 🎲

Five arrows drawn on the floor to represent the five forces

Guides

How To Use Porter’s Five Forces Model To Your Advantage

Need a better understanding of your competitive business strategy? Check out how to use Porter’s Five Forces model to your advantage.

A world map with different pins placed to represent the geographical part of LoNGPESTLE

Guides

LoNGPESTLE Analysis: A Tool to Help You Make Better Decisions

LoNGPESTLE takes PESTLE a stage further by adding geography – let’s see how… 🌎

Crashing waves to represent external forces

Guides

Introduction to Porter’s Five Forces

Interested in evaluating a marketplace? Porter’s Five Forces strategic model is a great place to start… 🌃

Shot of the city to represent looking outside with a PESTLE

Guides

6 steps to creating your best PESTLE

Use the right ingredients and follow our steps to develop the best PESTLE for your business… 🔍

Six Spices representing the six parts of PESTLE

Guides

Pestle Analysis: How to use this Practical Technique Successfully

How to use PESTLE analysis as a tool to help identify the external factors that can affect your business.

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External Analysis Resources

Porter’s Five Forces Video Guide

DESTEP Video Guide

Access External Analysis Tools

The Best Strategy Tools to Analyze Your Market & Business

PESTLE Analysis Video Guide

PESTLE – The Ultimate Beginner Friendly Step-by-step Guide

How to analyze an industry

The External Factors That Could Be Impacting Your Business

The Ultimate Guide to Porter’s Five Forces

Free ebooks

Strategic Management in the Voluntary Sector

Strategy Suggestions – How to Prioritise Strategy Across the Organisation

The State of Strategy Leadership

DESTEP Analysis: Your Guide to External Environment Analysis

How to create a Six Forces Analysis

Introduction to the CAGE Distance framework

Introduction to the Six Forces Model

How To Use Porter’s Five Forces Model To Your Advantage

LoNGPESTLE Analysis: A Tool to Help You Make Better Decisions

Introduction to Porter’s Five Forces

6 steps to creating your best PESTLE

Pestle Analysis: How to use this Practical Technique Successfully