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Articles Benchmarks

Survey Results: International Expansion

We research how single-country companies feel about international expansion… 🗺️

4 min read

Diagram listing the four parts of Ansoff Matrix as Market Penetration, Market Development, Product Development and Diversification

The Ultimate Guide to the Ansoff Matrix

Everything you need to understand about the Ansoff Matrix… 🙌

7 min read

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Introduction to the CAGE Distance framework

How to tell the barriers to a country is a potential opportunity for you… 🗺️

4 min read

A world map with different pins placed to represent the geographical part of LoNGPESTLE

LoNGPESTLE Analysis: A Tool to Help You Make Better Decisions

LoNGPESTLE takes PESTLE a stage further by adding geography – let’s see how… 🌎

3 min read

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10 Considerations When Entering The US

Many US states dwarf the UK by GDP or by geographic size, so it’s no surprise that companies cross the ocean to significantly grow… 🗽

3 min read

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