Competitive Analysis Resources

A group of articles and guides to help you beat the competition... 🤼

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An exit sign to connote strategic withdrawal as a Defense Strategy in business

Guides

Strategic Withdrawal Defense Strategy Guide

Sometimes it’s best to walk away. If faced with threats from a competitor, learn when a strategic exit from a market is the best line of defense 👋

Chess pieces to represent a position defense marketing strategy

Guides

How to Successfully Create a Great Position Defense Strategy

If you’re faced with having to defend your market share against a challenger company, reinforcing your brand perception may be the way to go.

A battle where the defender is being surrounded

Guides

Encirclement Attack Strategy Guide

How to launch a challenger attack on a market-leading competitor by attacking from all sides 🔁

A series of water pistols in different colours representing different attack strategies

Guides

The Ultimate Guide to Attack Strategies

The only guide you’ll need when looking to plan your attack on a market competitor… 🥋

A strong chain representing Porter's Value Chain

Guides

Porter’s Value Chain: Your Map to Business Success

Porter’s Value Chain will help you define your value chain, understand where your profit margins are, and strategize both short-term and long-term growth

Spying through blinds representing how Four Corner Analysis looks at competitor strategy

Guides

Four Corner Analysis Guide

A tool to help you understand what your competitors are up to…🕵

Diagram showing Porter's Five Forces are Competitive Rivalry, Threat of New Entry, Threat of Substitution, Power of Buyers and Power of Suppliers

Guides

The Ultimate Guide to Porter’s Five Forces

This is the only guide you’ll ever need for Porter’s Five Forces… 👏

A coach with his team to represent the resources in VRIO

Guides

The VRIO Framework: A Tool to Effectively Evaluate Your Strategy

The VRIO framework provides a basis for mapping out and understanding what makes you successful enabling you to take decisions to provide competitive advantage.