Videos

Persona Video Guide

A video guide to developing buyer or user personas to help drive your marketing, product and company strategies… 👥

Four pineapples representing the 4Ps of Marketing

Guides

The 4Ps of Marketing: The Pillars of a Great Marketing Strategy

Product, Price, Place and Promotion. We look at the 4 pillars of any good marketing strategy to help kick-start your strategic thinking and marketing planning 4️⃣

Group of people representing user and buyer personas for a business

Guides

Ultimate Guide to Personas

Your guide to Persona Analysis – what buyer and user personas are, why you need them, how to create them, plus an example persona to help get you started 👤

Ants representing various small attacks on a competitor

Guides

The Most Effective Guerrilla Attack Strategy Guide in 2022

A look at how to wage Guerrilla warfare on your competitor and take market share with a successful Guerrilla Marketing campaign and strategy 🤫

People in black adopting different martial art positions to represent a Mobile Defense Strategy in marketing

Guides

Mobile Defense Strategy Guide

We look at one approach for defending against possible attacks from your business competitors. Find out how to stay mobile and never get caught! 🏃🏿‍♀️

Chess pieces to represent a position defense marketing strategy

Guides

How to Successfully Create a Great Position Defense Strategy

If you’re faced with having to defend your market share against a challenger company, reinforcing your brand perception may be the way to go.

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Guides

Free ebooks

Definitive guides, checklists and handbooks. Take any or all away for free.

The State of Strategy Leadership

Read the findings of our exclusive research into the changing responsibilities and challenges…

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Strategy Suggestions – How to Prioritise Strategy Across the Organisation

Getting teams to prioritise the strategically important over business as usual noise is…

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Strategic Management in the Voluntary Sector

Read the findings of our exclusive research into strategic management in the voluntary…

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Guides

Marketing

Persona Video Guide

The 4Ps of Marketing: The Pillars of a Great Marketing Strategy

Ultimate Guide to Personas

The Most Effective Guerrilla Attack Strategy Guide in 2022

Mobile Defense Strategy Guide

How to Successfully Create a Great Position Defense Strategy

Pre-emptive Defense Strategy Guide

Flanking Defense Strategy Guide

Encirclement Attack Strategy Guide

Free ebooks

The State of Strategy Leadership

Strategy Suggestions – How to Prioritise Strategy Across the Organisation

Strategic Management in the Voluntary Sector

Frontal Attack Strategy Guide

Flanking Attack Strategy Guide

Bypass Attack Strategy Guide

The Complete List of Marketing KPIs

The Ultimate Guide to SWOT Analysis

Market Penetration Strategy Guide