Guides, articles and tips for developing and executing marketing strategies...ποΈ
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A video guide to developing buyer or user personas to help drive your marketing, product and company strategies… π₯
Product, Price, Place and Promotion. We look at the 4 pillars of any good marketing strategy to help kick-start your strategic thinking and marketing planning 4οΈβ£
Your guide to Persona Analysis – what buyer and user personas are, why you need them, how to create them, plus an example persona to help get you started π€
A look at how to wage Guerrilla warfare on your competitor and take market share with a successful Guerrilla Marketing campaign and strategy π€«
Concerned you’re going to be attacked in your weaker spots by a competitor? Take a read of this defense strategy…π π½ββοΈ
If you’re faced with having to defend your market share against a challenger company, reinforcing your brand perception may be the way to go.
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Nervous you’re about to be attacked by a competitor? Find out how to launch a pre-emptive defense strategy and attack first… π‘οΈ
How to launch a challenger attack on a market-leading competitor by attacking from all sides π
Everything you need to know about taking on a competitor with a Flanking Attack Strategy… π₯
We take a look at one of the riskiest attack strategies – the Frontal Attack… π€Ί
Sometimes it’s easier to go round a competitor than taking them head on… π
Creating your Marketing KPI Dashboard? Take a look at this complete list…π