125+ Example Company Vision Statements to Blow Your Mind

Do you ever wonder why some brands have a larger portion of the market than others and gain their customers’ trust and loyalty?

Today we will showcase some of the best Customer-centric company vision statement examples that will give you an insight into the values of the world’s leading companies.

What is a Company Vision Statement?

A vision statement is a one-sentence statement that explains the company’s core values, the culture, the direction of your company’s long-term growth, the company mission, or what you want your company to become. This needs to be clearly understood by the employees, customers, and investors alike. This statement helps to set the direction for the company.

How to write a Vision Statement

Your vision statement should be clear, and concise. Keep in mind that you only have one sentence to get your point across.

They work best when they are simple and memorable – both remembered and understood by the target audience.

Best Vision statement examples

We’ve gathered over 125 different and inspiring vision statement examples for you to view, gain inspiration from, and perhaps judge a little! Enjoy this list and remember, we’ve created a full guide to Vision statements if you wish to see more resources on creating your own.

A good and just world where people are not just fed but fulfilled.
Kellogg Company

To be the World’s Favorite travel Company.
Marriott International

The World’s Premier Toy Brands – Today and Tomorrow.
Mattel

A great home for everyone.
The Hyde Group

We lead in the creation and delivery of services that enable our clients to win in the changing world of work.
ManpowerGroup

To be the most trusted provider of part-time HR Directors in the UK.
People Puzzles

To enhance the lives of our customers, by providing quality products at market leading value, whilst ensuring that customer satisfaction is at the heart of everything we do.
Lidl

To be a high growth global provider, empowering security services through innovation and intelligence
The Security Bureau

Our vision is to be the leading provider of water and wastewater services.
Northumbrian Water UK

To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous process improvement and people who make things happen.
Sara Lee

To be the safest, most progressive North American railroad, relentless in the pursuit of customer and employee excellence.
CSX

Our vision is to be one of the best food and agricultural companies in the world.
Land O’Lakes

Our vision is to be one of the top-performing property and casualty companies in the industry.
Safeco

Innovating for our customers to power their success.
Cummins

Our vision is delivering happiness to customers, employees and vendors.
Zappos

Our vision is a world in which all people’s basic needs—such as shelter, clean water, sanitation, food and reliable power—are fulfilled in an environmentally sustainable way and a company that improves the quality of the environment and the communities where we live and work.
Carerpillar

We will provide customer-valued solutions with the best prices, products and services to make Lowe’s the first choice for home improvement.
Lowe’s

Be the global leader in supporting our customers’ missions, strengthening security and advancing scientific discovery
Lockheed Martin

Be the preferred partner for those who value water as much as we do.
Ovivo

We are on a journey to be the trusted performance leader that unleashes the potential of data.
Intel

Be the best kitchen and laundry company, in constant pursuit of improving life at home.
Whirlpool

A compelling place to work, a compelling company to partner.
Westgrove

Our vision is to establish Staples as the single-source product authority for millions of businesses.
Staples

To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
Avon

Our vision is to lead the future of housebuilding by putting customers at the heart of everything we do.
Barratt

To be the leader in engineering intelligent switchgear solutions through excellence in customer service and innovation.
Lucy Electric

To grow our business, while decoupling our environmental footprint from our growth and increasing our positive social impact.
Unilever

To unlock the full potential in surplus.
Company Shop Group

The American Boat & Yacht Council, ABYC, will maximize customer satisfaction with the boating experience through safety standards for products, service and repair.
The American Boat & Yacht Council

To be the world’s most advanced law firm.
Allen & Overy

To create economic opportunity for every member of the global workforce.
LinkedIn

Get the 500,000 parents who have no life insurance insured.
Oomph

We will radically shift the global economy toward small business by empowering people to easily start, confidently grow and successfully run their own ventures.
GoDaddy

A world in which every single person is given free access to the sum of all human knowledge.
Wikipedia

A data-literate world. Where people, businesses, organizations, and governments tackle their most complex challenges with data. That’s what excites us here at Qlik.
Qlik

To be a global leader in eForensics and Data Recovery. Aspiring to excellence in all that we do.
Griffin Forensics

To fill the earth with the light and warmth of hospitality.
Hilton Hotels

Together, we will make the most of time and improve quality of life for everyone in the North East living with an incurable condition and their families.
St Oswald’s Hospice, UK

Working TOGETHER, we will be one of the top ten critical access hospitals in the Country, by providing the most compassionate, highest quality care to OUR community.
Androscoggin Valley Hospital

Our vision is to be the trusted advocate for U.S. consumers and businesses by protecting what matters most and building a secure financial future.

Nationwide

All of our customers will regard Fairoak Housing as their first choice provider of supported housing.
Fairoak Housing

Our vision is simple. We want to be the number one pizza company in the world and in every neighbourhood.
Dominos

To build an executive search network of offices to service fast growing economies. We will be recognised as delivering a market leading recruitment service that is honest, ethical and highly professional.
Monroe Consulting Group

Bravely, we dream of a day when no one in Martin County goes to bed hungry. We dream of strong, successful families. We dream of a UNITED community where everyone is healthy and has the opportunity to succeed, reaching their fullest potential in a safe and secure place.
United Way of Martin County

Earn Trust, Every Day
Schering-Plough

Empower, inspire, connect.
Lincolnwood Library

Minneapolis is an intentionally compassionate city where each of us can reach our full potential while caring for one another, eliminating racial disparities, improving our environment and promoting social well-being. We lead in innovative and creative ways, focused not only on our present needs, but also the success of future generations.
City of Minneapolis

To enrich people’s lives with programmes and services that inform, educate and entertain.
BBC

Our vision for Cleveland Clinic is to be the best place for care anywhere and the best place to work in healthcare.
Cleveland Clinic

Better health and wellbeing for all Australians, now and for future generations.
Australia Department of Health

To work with industry partners and stakeholders to deliver a safe, secure, reliable and expanding transport system.
British Transport Police

We strive to be a global leader in fashion-knit and fashion outerwear by empowering innovation and design to provide total customer satisfaction.
Active Clothing

Our vision is of a nation swimming and we strive to inspire everyone to enjoy the water in the way that suits them.
Swim England

Ingram Micro will be universally regarded as the best way to deliver technology to the world.
Ingram Micro

The ultimate ice cream experience.
Cold Stone Creamery

To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.
Nestle

Progressive’s vision is to reduce the human trauma and economic costs associated with automobile accidents.
Progressive

To Be The Best Food Company, Growing a Better World.
Heinz

To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers.
KFC

Hand in hand we learn, we grow, we soar.
St Bartholomew’s Primary Academy

Our vision is of NUS as a pioneering, innovative and powerful campaigning organisation: the national voice of students.
NUS

Enable marketers to be the best they can be.
Pure360

Our vision and our brand promise are to Make Health Care Work For You.
HealthNet

To offer the best available examples of carefully selected, realistically priced and exciting wines in a friendly, down-to-earth style.
Butlers Wine

Style shouldn’t break the bank.
MVMT

To build together the first choice airline and global alliance network with the best people; each committed to exceeding our customers’ expectations every day.
Northwest Airlines

Build a better society.
Skipton Building Society

We are committed to make every interaction with our customers and community an experience that is noticeably different and more exceptional than any they have ever encountered.
The Uncommon Bank

We want to live in a sustainable world, and we want to play our part – with MultiSeal we have a bold opportunity not just to provide a superior product but, to significantly reduce the environmental impact.
MultiSeal

Wachovia’s vision is to be the best, most trusted and admired financial services company.
Wachovia Corp.

Our vision is to become the premier crude oil transportation and marketing company in the United States and Canada by providing the utmost in value-added services to our customers, and in doing so, delivering superior returns to our stakeholders.
Plains All American Pipeline

Our vision is to be the most trusted retailer, where people love to work and shop. We’ll do this by putting our customers at the heart of everything we do and investing in our stores, our colleagues and our channels to offer the best possible shopping experience.
Sainsburys

An exemplary and enthusiastic source of Canadian military air power knowledge and support
The Air Force Association of Canada

We will lead the fight against extinction.
San Diego Zoo

To be the most creative, insightful, and agile talent company, committed to uniting vital talent with great organizations where, together, we thrive.
Kelly Services

We’re a Company of Doers. There are no shortcuts. We believe in taking responsibility and owning the results. That’s why we’re constantly raising the bar and are never satisfied with “good enough.” We know that together we can achieve our Dream of a Better World.
Anheuser-Busch

Our vision for the future is to be the customer’s first and best choice in the products and services we provide.
State Farm Insurance

To be the safest, most progressive North American railroad, relentless in the pursuit of customer and employee excellence
CSX

To measurably support one million people to significantly improve their lives.
Liberty Services, Brisbane

To be the best performing industrial gases company in the world as determined by our customers, employees, shareholders, suppliers and the communities in which we operate.
Praxair

Putting our customers at the heart of everything we do.
Escape Recruitment

Our vision is to be the client’s most trusted business partner in providing them the best workforce solution. In order to achieve that we have created a team of highly skilled professionals that bridges the gap between our clients and top talents. We have built and will continue to nurture our business ecosystem where there will be consistent yield for our clients, employees and investors.
Generís Tek

To be the real estate adviser of choice in the markets we serve. We do not wish to be the biggest, just the best (as judged by our clients).
Savills

We are trusted partners in total health, collaborating with people to help them thrive and creating communities that are among the healthiest in the nation.
Kaiser Permanente

Our vision is to be the quality leader in everything we do.
Wendy’s International

Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.
Ducks Unlimited

To be recognised as one of the South’s leading heating and electrical contractors
South Heat & Electrical

Our vision statement reflects the values and principles that we hold true to our hearts here at Benchmark. No fluff; no hype. Just a group of quality people doing our absolute best for our clients. Every day.
Benchmark Reality

To be the most admired defense and aerospace systems supplier through world-class people and technology.
Raytheon

Kolano Funeral Home vows to be a progressive and innovative leader in low-cost funeral and cremation services. We will continue to be family owned and operated, and dedicated to the highest ethical standards while providing meaningful & personalized service to each family’s individual needs. We strive to help families acknowledge and cope with the death of their loved one in positive and healthy ways.
Kolano Funeral Home

Our vision is to support and motivate energy users to reduce their costs and greenhouse emissions
Bryson Energy

Be the safest, most customer-focused and successful transportation company in the world
Norfolk Southern

Clean, free-flowing rivers. Plentiful salmon runs. Vibrant farms and forests that provide livelihoods and habitat. From the Cascade Mountains to the Pacific Ocean, we envision a future in which conservation lands are at the core of community efforts to sustain clean water, abundant fish and wildlife, and diverse natural resource economies in western Oregon.
McKenzie River Trust

Lead the World in Essentials for a Better Life
Kimberley-Clarke

Dedication to safely producing the highest quality steel products for our customers.
AK Steel

To be the global energy company which is most admired for its people, partnerships and performance
Chevron

In 2020 we transform the baking industry and expand our global leadership to better serve more consumers.
Grupo Bimbo

We are a driving force for the further globalization and concentration of our industry
Minebea Intec

To become the most competitive and leading aviation group in Africa by providing safe, market driven and customer focused passenger and cargo transport, aviation training, flight catering, MRO and ground services by 2025.
Ethiopian Air

To be the most trusted leader in investment services.
Charles Schwab

Oceana seeks to make our oceans as rich, healthy and abundant as they once were.
Oceana

We will be the preferred and trusted provider of the energy our customers need.
Xcel Energy

Our vision is to use what we’ve learned winning races at the most demanding venues worldwide – Indy, Le Mans, Daytona, Sebring, Dakar, and many more – to develop, build, and deliver the best engines and vehicle components and packages available anywhere.
Katech

To lead the transformation of the electric power industry toward a clean energy future. Through our subsidiaries, we generate and distribute electric power, as well as provide energy services and technologies, including renewable energy.
Edison International

We want to satisfy all of our customers’ financial needs and help them succeed financially.
Wells Fargo

To become the highest performing regional provider of energy products and services, strengthening our region’s security, stability and vitality.
Northeast Utilities

Our vision is to be trusted and respected by our families, clients, and profession as the model financial advisory firm that helps others as they transition through life’s financial cycles.
Regions Financial

Be the first choice for pharmacy, well-being and beauty – caring for people and communities around the world.
Walgreens

Dedicated people improving the health of patients through unsurpassed diagnostic insights and innovation.
Quest Diagnostics

Dream, Achieve and Flourish
Horsendale Primary School, UK

Our vision is to double our business and grow our profit margins by 2023, through the relentless pursuit of excellence for everyone; our people, our customers, our clients, our partners and our stakeholders.
Ulster Hall

Our vision is a sustainable and thriving cocoa sector – where farmers prosper, cocoa-growing communities are empowered, human rights are respected, and the environment is conserved.
World Coco Foundation

Become the customers’ favourite for food-on-the-go.
Greggs

As the most admired and knowledgeable provider of Risk Management, Insurance and Financial Services we guide our clients safely through a world of risk and opportunity.
Marshell & Sterling

Engineers Ireland: a community of creative professionals delivering solutions for society.
Engineers Ireland

To provide high quality and trend setting watches that combine performance with value pricing
HMT

To be the leader in the provision of quality products and excellent services; meeting the needs of our customers always.
Melchy & Penny

The leading college for progression and employability
Manchester College

Be the global leader in bearings and mechanical power transmission, continually improving performance, reliability and efficiency.
Timken

Dedicated to provide a locally based, professional veterinary service that seeks to safeguard animal health and welfare within our community.
Donald S McGregor & Partners Ltd

To be the world’s pre-eminent designer/builder of unique, architectural memorial structures.
Milne Construction Co.

Building America.
Union Pacific

Provide the world’s best customer experience every day.
American Express

In partnership with our customers, we are transforming the way food is processed. Our vision is of a world where quality food is produced sustainably and affordably.
Marel

We imagine a healthy, prosperous world in which societies are forever committed to caring for and valuing nature, for the long-term benefit of people and all life on Earth.
Conservation International

Fitz Service Company is dedicated to providing its Customers with the highest level of service and ensuring the Customer’s Safety at all times.
Fitz Service

3M Technology Advancing Every Company. 3M Products Enhancing Every Home. 3M Innovation Improving Every Life.
3M

To create a better everyday life for the many people.
Ikea

Our vision statement is to be the foremost beverage supplier in exceeding our customer’s needs to improve their business. To balance our partner’s concerns by building personal relationships with sales, service and appreciation.
Eagle Beverage

Our vision is to be an employee-owned cooperative that fosters a joyful community in which creativity and craftsmanship thrives.
Southtown Guitars

To be the best positioned, most trusted choice for electricity in competitive markets.
Reliant Energy

To be the model and reference company for quality agrochemicals, seeds, farm equipment, public health and crop nutrition products in Africa.
Greenlife Crop Protection Africa

Our vision is to be recognised as an international centre of research and teaching excellence, achieving global impact through our alumni, research and strategic partnerships.
University of Bath

We exist to accelerate our customers’ progress, keeping them relevant in the digital economy and directly contributing to their success.
Logicalis

To be a leading international research and consultancy company, addressing society’s key challenges.
Ecorys

Ferrari, Italian Excellence that makes the world dream.
Ferrari

A world where tourism drives positive change for people and wildlife.
Terra Incognita

Looking for even more? Check out our list of Charity Vision Statements.