Developing that perfect Vision and Mission Statement can take some time. You want it to be engaging, impactful, unique and clear. We’ve pulled together a list of over 125 below to take a look at for inspiration.
And remember to check out our Guide to Mission Statements if you’re working on your own!
Example Mission Statements
The mission of The Metropolitan Museum of Art is to collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.
The Metropolitan Museum of Art
We Fulfill Dreams Through the Experiences of Motorcycling
To accelerate the world’s transition to sustainable energy
We build cars, symbols of Italian excellence the world over, and we do so to win on both road and track. Unique creations that fuel the Prancing Horse legend and generate a “World of Dreams and Emotions.
To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.
The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.
We want a world where musicians thrive. We will support and empower musicians through all stages of their lives. We are an independent charity with the freedom to think long-term and act responsively.
To provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding.
The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals.
It is our mission and that of our staff to ensure that we support and encourage adults to recognise and achieve their potential.
We are committed to enable the people we support to be in control of their lives as equal participants within the society, with the same rights and opportunities as any other citizen.
Principle Support Ltd
Thames21 aims to improve the quality of life of people in the community by enhancing waterway environments.
Enabling older people to improve their lifestyle
Our mission is to engage with the most vulnerable, isolated and lonely in our community and support them to take advantage of the opportunities and inclusive pathway’s that will lead them to a place of greater security, improved wellbeing and hope.
To accompany and support refugees and people seeking asylum. To walk beside them in their difficulties with compassion, integrity and respect, regardless of race, religion, gender, sexuality, disability, age or beliefs
We help young people aged 13 to 30 get into jobs, education and training.
To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.
To assist The MERL in conserving and developing an archive and library which reflects the diverse nature of landscape architecture and the highest standards of intellectual and creative thinking.
Create and promote great-tasting, healthy, organic beverages.
To make other people as passionate about great craft beer as we are
We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
Making commerce better for everyone.
The mission of MIT is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.
Northwestern is committed to excellent teaching, innovative research, and the personal and intellectual growth of its students in a diverse academic community.
We will ensure the happiness of every individual in our school community by providing opportunities for growth and excellence through the education of the whole person"
Kings Langley Secondary School
We work as a team to promote a love of learning in a happy and secure environment, where every child is inspired, challenged and supported to achieve their full potential.
Radstock Primary School
Where we care about learning and each other
Kings Stanley CoE Primary School
Our mission is to improve the life opportunities for all our students by providing the best learning environment possible. We will make every school day count by providing every student with a happy, positive, safe and secure, and supportive learning environment and through providing a broad and balanced curriculum, which encourages, challenges, excites, and inspires them to fulfil their potential.
St. Giles Junior School
Our school is a happy school in which learning has no limits and our holistic approach encourages individuality and talents to flourish. When our pupils move onto the next phase of their education they are confident, resilient and ready to conquer the world!
Donington-on-Bain Primary School
The Creation of excellent learning and research environments for the University of Manchester through the delivery of effective and responsive building design and management of the project process
University of Manchester
As a department of the University of Oxford our worldwide publishing furthers the University’s objectives of excellence in scholarship, research, and education
Oxford University Press
Always customer focused and professional, we provide trusted advice and implement innovative solutions for specialist services. This enables our customers to provide a safe, comfortable, compliant and energy efficient environment to their people.
JCW Energy Services
Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.
We pledge to provide products and services that go beyond our customers’ expectations—always—by carefully listening to our customers and understanding how they live and work, so we can apply our ingenuity to their real needs.
OWN’s mission to create multiple platforms for women, men and their families with a purpose and a passion: to celebrate life, to inspire and entertain, empowering viewers around the world to live their best lives, and by doing so, lift the lives of those around them in ever-widening circles.
Opera Winfrey Network
Entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
By sharing the wonder and beauty of our oceans, we hope you’ll learn to love them as much as we do. SEA LIFE Loch Lomond allows visitors to experience the ocean’s hidden marvels, and our expert staff are dedicated to, and passionate about conservation.
Sealife Loch Lomond
To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses
To become the number 1 fashion destination for 20-somethings globally
To drive long-lasting positive change and improve living conditions by investing in people, communities and innovative ideas.
The mission of Coinbase is to create an open financial system for the world.
To help bring creative projects to life
To consistently deliver remarkable service and value, which delights and inspires those who deal with us.
Paul Dyles Wealth Management
To lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society
To revolutionise the outdated banking system and secure a better deal for everyone
To simplify our customer’s lives
A & C Associates
To refresh the world in mind, body and spirit; to inspire moments of optimism and happiness through our brands and actions; to create value and make a difference.
Our aim is to provide a fun and safe environment where our customers can enjoy good food made with quality ingredients at affordable prices.
Create more smiles with every sip and every bite.
To be the consumer’s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working ‘faster, simpler and together
We make what matters better, together
To always deliver: “The Very Best For Less”
Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered.
We make it easy to buy the freshest food direct from the best local producers
We take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, "I’ll be back!”
To provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it.
Working together, improving lives
Pembrokeshire County Council
To provide efficient, responsive quality care in a patient centred environment.
Fernly Medical Centre
Our mission is to work within a multi-disciplinary environment to deliver excellent and individualised child and family centred care.
NHS Poole Hospital
Bellingham Green Surgery is here to support the health and wellbeing of the people who live in our community, irrespective of age, gender, ethnic origin, or disability.
Bellingham Green Surgery
The College works to secure the best outcomes for people with mental illness, learning difficulties and developmental disorders by promoting excellent mental health services, supporting the prevention of mental illness, training outstanding psychiatrists, promoting quality and research, setting standards and being the voice of psychiatry.
Royal College of Psychiatrists
To enhance the health and well-being of patients, employees and communities through the delivery of prompt, high quality and responsive healthcare solutions.
Our overall mission is to provide a high quality of patient care and reach to highest standards whilst balancing the needs of the patients and the practice.
Leen View Surgery
Our mission is to improve the health and well being of patients through the provision of high quality, readily accessible, General Practice services and to provide support to our Partners within the community.
Deerness Park Medical Group
We work together as one team, collaborating with wider organisations and skill sets to provide patient focused care. Listening and respecting each other and our patients means we treat people how we would like to be treated. By being passionate and creative about our work, enables us to develop new ways of working to provide our patients with a high quality service.
University Hospitals of Leicester
To provide efficient, responsive quality care in a patient centred environment.
Fernley Medical Centre
We want to help people do more, feel better, live longer
Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.
Le Creuset is focused on inspiring and empowering people everywhere to make joy through cooking
Airbnb’s mission is to create a world where anyone can belong anywhere and we are focused on creating an end-to-end travel platform that will handle every part of your trip.
To provide authentic hospitality by making a difference in the lives of the people we touch every day.
A family run business for 90 years, providing great family holiday parks, country hotels, services and products which enable families to enjoy a holiday or holiday home ownership in a safe, secure and captivating environment.
Lyons Holiday Parks
We aim to provide good quality affordable housing for people who want to live in Abronhill by giving a high quality housing service controlled by local people.
Abronhill Housing Association
To provide great places for people to live
To deliver high quality, innovative and dependable legal solutions that add value to you and your business, in an agreed time frame, at a price that is fair to all, nationally and internationally.
Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain".
To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Greenpeace is an independent campaigning organisation, which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future
To Bring Safe Water & Sanitation to the World
To preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors
American Red Cross
To undertake research and action focused on preventing and ending grave abuses of these rights.
To create lasting solutions to poverty, hunger, and social injustice.
Our mission is to help everyone find their place in the world.
The maintenance of international peace and security
A progressive national Commercial Property Consultancy focused on delivering realistic, effective solutions to clients across the commercial property spectrum.
Harrslamb Property Consultancy
To help all families discover the joy of everyday life.
We save people money so they can live better
Drive advances in science, technology, aeronautics, and space exploration to enhance knowledge, education, innovation, economic vitality and stewardship of Earth
Our mission is to be a thriving, diverse and friendly community built on a love of competitive cricket
Hampton Wick Royal Cricket Club
To connect the world’s professionals to make them more productive and successful.
To organize the world’s information and make it universally accessible and useful.
We are here to help our customers kick ass. We do that by living our strategy and ruthlessly prioritizing our work to create simple elegant technology that delights our customers – all while delivering service that is second to none. Every single day, we join forces across teams and groups to break down barriers, build new markets and stare down the impossible until the impossible blinks.
Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.
To empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
To give people the power to build community and bring the world closer together.
Our mission is to empower every person and organization on the planet to achieve more.
To empower creators to make their best work and get it in front of the audience they deserve
To build the Web’s most convenient, secure, cost-effective payment solution
To give everyone the power to create and share ideas and information instantly, without barriers
Improving people’s lives through meaningful innovation
To Improve Every Life through Innovative Giving in Education, Community and the Environment
We Deliver the Promise of the Digital World to Our Customers
We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect.
To make the world Inbound. We want to transform how organizations attract, engage and delight their customers.
Capture and Share the World’s Moments.
To bring everyone the inspiration to create a life they love.
Make work life simpler, more pleasant and more productive.
To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.
To drive the ongoing success of local businesses through Intelligent Technology Solutions and Superior Technical Support.
Make communications frictionless
At IBM, we strive to lead in the invention, development and manufacture of the industry’s most advanced information technologies, including Technology systems, software, storage systems and microelectronics
Inspire and develop the builders of tomorrow. Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.
Uber’s mission is to bring transportation — for everyone, everywhere.
To help people around the world plan and have the perfect trip
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Kaiser Permanente exists to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve.
Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.
To be the best sports company in the world.
Goodwill works to enhance people’s dignity and quality of life by strengthening their communities, eliminating their barriers to opportunity, and helping them reach their full potential through learning and the power of work.
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Provide accurate, timely, and responsive immigration-related support to advance the NIH research mission
National Institutes of Health