How to Build A Growth Strategy

Senior Lecturer & CFO René Moolenaar joins Lucidity Co-founder Tom Ricca-McCarthy as they discuss how to formulate a growth strategy.

With a mix of academic learning and real-world experience, we’ll show you how to use well-tested strategic frameworks, assess opportunities, and make decisions that will put you on track for growth.

In this webinar you'll learn about:

  • Learn how other businesses are dealing with the current challenges
  • Learn from a prominent MBA strategy academic, alongside seasoned business leaders with proven real-world track records
  • Examine the growth strategies of real businesses – both academic case studies & lived experience
  • Understand the practical challenges of growing an SME and learn the common mistakes to avoid
  • Learn how to execute a growth strategy and the communication best practise that underpins that
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Our experts:

Photo of René Moolenaar

René Moolenaar

Senior Lecturer at University of Sussex Business School and CFO, Crunch

René Moolenaar is a highly experienced CFO, board advisor and prominent academic in the field of marketing and strategy. René is the Chief Financial Officer at Crunch, an online accountancy software and service provider. Alongside that role, René is Senior Lecturer in Marketing and Strategy at the University of Sussex Business School and holds a number of Board positions. His experience ranges from engineering and manufacturing, media, professional services, education and property.

Tom Ricca-McCarthy

Co-Founder, Lucidity

Co-Founder of Lucidity, Tom is an experienced CEO and President of multiple software businesses, operating globally. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising early stage technology businessese in the social, health and environmental sectors. Tom is highly experienced in leading turnaround and growth. He is also a published author with Oxford University Press.