If your current business model has taken a serious hit, or your market is in decline, clever diversification could be the answer.
In this webinar Dr. Monica Masucci joins Lucidity Co-founder Tom Ricca-McCarthy to show how other businesses have achieved turnaround and growth through careful, considered diversification.
Lecturer In Strategy and Entrepreneurship
Monica is a Lecturer in Strategy and Entrepreneurship at the University of Sussex Business School and Director of the MSc Strategic Innovation Management. She holds a PhD in Business Administration and Management from Bocconi University in Italy. She has been a Visiting Scholar at Copenhagen Business School and is a Fellow of the Higher Education Academy. She also worked on a number of research and consulting projects dealing mostly with firms' internationalization strategies, new business development and innovation management in the consumer goods and energy industries.
Co-Founder of Lucidity, Tom is an experienced CEO and President of multiple software businesses, operating globally with many millions in revenue. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising early stage technology businesses on growth. Tom is highly experienced in leading turnaround and growth. He is also a published author with Oxford University Press.