ON-DEMAND WEBINAR

How to Build A Diversification Strategy

If your current business model has taken a serious hit, or your market/performance is in decline, clever diversification could be the answer.

In this webinar Dr. Monica Masucci joins Lucidity Co-founder Tom Ricca-McCarthy to show how other organisations have achieved turnaround and growth through careful, considered diversification.

In this webinar you’ll learn about:

See how other businesses are coping in these challenging times
Understand exactly when diversification should be considered
Learn how to map your resources and capabilities to see what your business could diversify into
Hear real-world examples of turnaround through diversification from the business leaders that made it happen
Learn about different frameworks and models to help you pivot from a leading Strategy & Entrepreneurship academic

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Our experts:

Dr Monica Masucci

Lecturer In Strategy and Entrepreneurship

Monica is a Lecturer in Strategy and Entrepreneurship at the University of Sussex Business School and Director of the MSc Strategic Innovation Management. She holds a PhD in Business Administration and Management from Bocconi University in Italy. She has been a Visiting Scholar at Copenhagen Business School and is a Fellow of the Higher Education Academy. She also worked on a number of research and consulting projects dealing mostly with firms' internationalization strategies, new business development and innovation management in the consumer goods and energy industries.

Tom Ricca-McCarthy

Co-Founder, Lucidity

Tom brings more than 30 years’ experience in technology leadership, spanning FTSE 100 organisations and venture-backed startups and scale-ups. His various roles have included periods of rapid growth as well as difficult or complex turnarounds in high-pressure environments.

Tom has deep commercial experience across leadership teams, having served as CEO, Non-Executive Director, Board Advisor, and Mentor to many founding teams in Tech for Good in the social, health and environmental sectors.