If your current business model has taken a serious hit, or your market/performance is in decline, clever diversification could be the answer.
In this webinar Dr. Monica Masucci joins Lucidity Co-founder Tom Ricca-McCarthy to show how other organisations have achieved turnaround and growth through careful, considered diversification.
Lecturer In Strategy and Entrepreneurship
Monica is a Lecturer in Strategy and Entrepreneurship at the University of Sussex Business School and Director of the MSc Strategic Innovation Management. She holds a PhD in Business Administration and Management from Bocconi University in Italy. She has been a Visiting Scholar at Copenhagen Business School and is a Fellow of the Higher Education Academy. She also worked on a number of research and consulting projects dealing mostly with firms' internationalization strategies, new business development and innovation management in the consumer goods and energy industries.
Co-Founder of Lucidity, Tom is an experienced CEO and President of multiple software businesses, operating globally. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising early stage technology businesses in the social, health and environmental sectors on growth. Tom is highly experienced in leading turnaround and growth. He is also a published author with Oxford University Press.