How to Build A Diversification Strategy

If your current business model has taken a serious hit, or your market is in decline, clever diversification could be the answer.

In this webinar Dr. Monica Masucci joins Lucidity Co-founder Tom Ricca-McCarthy to show how other businesses have achieved turnaround and growth through careful, considered diversification.

In this webinar you’ll learn about:

  • See how other businesses are coping in these challenging times
  • Understand exactly when diversification should be considered
  • Learn how to map your resources and capabilities to see what your business could diversify into
  • Hear real-world examples of turnaround through diversification from the business leaders that made it happen
  • Learn about different frameworks and models to help you pivot from a leading Strategy & Entrepreneurship academic
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Watch the webinar

Our experts:

Dr Monica Masucci

Dr Monica Masucci

Lecturer In Strategy and Entrepreneurship

Monica is a Lecturer in Strategy and Entrepreneurship at the University of Sussex Business School and Director of the MSc Strategic Innovation Management. She holds a PhD in Business Administration and Management from Bocconi University in Italy. She has been a Visiting Scholar at Copenhagen Business School and is a Fellow of the Higher Education Academy. She also worked on a number of research and consulting projects dealing mostly with firms' internationalization strategies, new business development and innovation management in the consumer goods and energy industries.

Tom Ricca-McCarthy

Co-Founder, Lucidity

Co-Founder of Lucidity, Tom is an experienced CEO and President of multiple software businesses, operating globally with many millions in revenue. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising early stage technology businesses on growth. Tom is highly experienced in leading turnaround and growth. He is also a published author with Oxford University Press.