How to Build A Diversification Strategy

If your current business model has taken a serious hit, or your market/performance is in decline, clever diversification could be the answer.

In this webinar Dr. Monica Masucci joins Lucidity Co-founder Tom Ricca-McCarthy to show how other organisations have achieved turnaround and growth through careful, considered diversification.

In this webinar you’ll learn about:

  • See how other businesses are coping in these challenging times
  • Understand exactly when diversification should be considered
  • Learn how to map your resources and capabilities to see what your business could diversify into
  • Hear real-world examples of turnaround through diversification from the business leaders that made it happen
  • Learn about different frameworks and models to help you pivot from a leading Strategy & Entrepreneurship academic
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Watch the webinar

Our experts:

Dr Monica Masucci

Dr Monica Masucci

Lecturer In Strategy and Entrepreneurship

Monica is a Lecturer in Strategy and Entrepreneurship at the University of Sussex Business School and Director of the MSc Strategic Innovation Management. She holds a PhD in Business Administration and Management from Bocconi University in Italy. She has been a Visiting Scholar at Copenhagen Business School and is a Fellow of the Higher Education Academy. She also worked on a number of research and consulting projects dealing mostly with firms' internationalization strategies, new business development and innovation management in the consumer goods and energy industries.

Tom Ricca-McCarthy

Co-Founder, Lucidity

Co-Founder of Lucidity, Tom is an experienced CEO and President of multiple software businesses, operating globally. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising early stage technology businesses in the social, health and environmental sectors on growth. Tom is highly experienced in leading turnaround and growth. He is also a published author with Oxford University Press.