January 6, 2023
2:00 PM GMT
Help with pricing strategy is the most frequent request we get from customers and businesses we mentor. Getting your price ‘right’ can be one of the most powerful drivers of profitability. Yet, studies have shown that, on average, businesses spend no more than six hours a year working on their pricing! Pricing doesn’t stay still for long with new entrants, competitors' product development, rising costs and customer expectations are constantly changing. So lets use this hour to improve your approach to pricing, the quickest and most effective way to improve profits.
We'll look at how your compettive strategy largely dictates your pricing strategy. So lets start there!
We'll look at how your product and pricing is considered by your customers.
We’ll finish with a number of different pricing strategies and how to present them if we have time.
Tom is an experienced CEO and President. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising (especially on pricing!) early stage technology businesses in the environmental, health and social sectors. He is also a published author with Oxford University Press.
If you're serious about wanting to grow your profits in 2023 without struggling to choose which pricing framework to use, register now for this special event that will help you understand how to use certain tools & approaches to get better pricing for you and your customers.
FRIDAY 6TH JANUARY 2:00 PM GMT