Pricing Strategy Webinar

Tom Ricca-McCarthy Presents

Pricing Strategies to Drive Profits in 2023!


January 6, 2023


2:00 PM GMT

This webinar has ended. But do register below to watch the replay!

How to get your price right and drive profits!

Help with pricing strategy is the most frequent request we get from customers and businesses we mentor. Getting your price ‘right’ can be one of the most powerful drivers of profitability. Yet, studies have shown that, on average, businesses spend no more than six hours a year working on their pricing! Pricing doesn’t stay still for long with new entrants, competitors' product development, rising costs and customer expectations are constantly changing. So lets use this hour to improve your approach to pricing, the quickest and most effective way to improve profits.

Competitive Strategy

We'll look at how your compettive strategy largely dictates your pricing strategy. So lets start there!

Icon of a person being singled out to represent the accountability you can get when using Lucidity strategy software

Product & Price positioning

We'll look at how your product and pricing is considered by your customers.

upward graph icon to present strategic results tracking in Lucidity strategy software

Pricing strategies

We’ll finish with a number of different pricing strategies and how to present them if we have time.

Bowmans strategy clock

CEO, Get Lucidity

Tom Ricca-McCarthy

Tom is an experienced CEO and President. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising (especially on pricing!) early stage technology businesses in the environmental, health and social sectors. He is also a published author with Oxford University Press.

Don't miss out on this rare opportunity!

If you're serious about wanting to grow your profits in 2023 without struggling to choose which pricing framework to use, register now for this special event that will help you understand how to use certain tools & approaches to get better pricing for you and your customers.

Tom Ricca-McCarthy Presents

Pricing Strategies to Drive Profits!


This webinar has ended. But do register below to watch the replay!