How to Diversify Your Business

Whether your current business model is struggling, or you just want to take advantage of opportunities in other markets, we can show you the right way to undertake clever diversification and drive growth.

In this webinar Dr. Monica Masucci, Lecturer in Strategy, joins Lucidity Co-Founder Tom Ricca-McCarthy to show you how to assess what new opportunities are suited to your business and how to make them happen.

In this webinar you will:

  • Hear about real businesses who have achieved turnaround and growth through careful diversification
  • Learn when diversification is a good strategic option
  • Find out how to assess your resources and capabilities to decide what path to take
  • Be introduced to different tools and models to help you plan for diversification
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Watch the webinar

Our experts:

Dr Monica Masucci

Dr Monica Masucci

Lecturer In Strategy and Entrepreneurship

Monica is a Lecturer in Strategy and Entrepreneurship at the University of Sussex Business School and Director of the MSc Strategic Innovation Management. She holds a PhD in Business Administration and Management from Bocconi University in Italy. She has been a Visiting Scholar at Copenhagen Business School and is a Fellow of the Higher Education Academy. She also worked on a number of research and consulting projects dealing mostly with firms' internationalization strategies, new business development and innovation management in the consumer goods and energy industries.

Tom Ricca-McCarthy

Co-Founder, Lucidity

Co-Founder of Lucidity, Tom is an experienced CEO and President of multiple software businesses, operating globally with many millions in revenue. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a non-executive at a number of businesses and a Mentor at a growth fund advising early stage technology businesses on growth. Tom is highly experienced in leading turnaround and growth. He is also a published author with Oxford University Press.