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The Definitive Guide to Pricing Strategy

Everything you need to know to get your pricing right and drive your profits up 🤑

  • Lucidity
  • under 1 min read

Getting your pricing ‘right’ can be one of the most powerful drivers of profitability for your business, yet studies have shown that, on average, businesses spend no more than six hours a year working on their pricing 😱

There are many likely reasons for this, but one common problem is a lack of awareness of tools that can be used to help methodically decide pricing and reach the best conclusion for a business.

In this definitive guide we'll work through those tools and give you practical steps to assess your pricing and make the right decision for your market and business.

You'll learn about the different possible pricing strategies and how to decide which will make the most impact on your business growth.

Download this definitive guide and get a complete, step-by-step process for setting your pricing strategy and getting your prices right.

In this ebook you’ll learn about:

  • Competitive Strategy - an important foundation for your approach to pricing

  • Customer alternatives - to help decide where you should position your offering

  • Price sensitivity - how to assess consumer price preferences in your market

  • Cost Plus Pricing - what it is and how to decide if it's right for your business

  • Competitive Based Pricing - the pros and cons of tracking your competitor's pricing

  • Value Based Pricing - how to determine what your 'value' is and how this can drive profits

Download the ebook

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