Getting your pricing ‘right’ can be one of the most powerful drivers of profitability for your business, yet studies have shown that, on average, businesses spend no more than six hours a year working on their pricing 😱
There are many likely reasons for this, but one common problem is a lack of awareness of tools that can be used to help methodically decide pricing and reach the best conclusion for a business.
In this definitive guide we'll work through those tools and give you practical steps to assess your pricing and make the right decision for your market and business.
You'll learn about the different possible pricing strategies and how to decide which will make the most impact on your business growth.
Download this definitive guide and get a complete, step-by-step process for setting your pricing strategy and getting your prices right.
Competitive Strategy - an important foundation for your approach to pricing
Customer alternatives - to help decide where you should position your offering
Price sensitivity - how to assess consumer price preferences in your market
Cost Plus Pricing - what it is and how to decide if it's right for your business
Competitive Based Pricing - the pros and cons of tracking your competitor's pricing
Value Based Pricing - how to determine what your 'value' is and how this can drive profits
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