FREE EBOOK

The Definitive Guide to Pricing Strategy

Getting your pricing ‘right’ can be one of the most powerful drivers of profitability for your business, yet studies have shown that, on average, businesses spend no more than six hours a year working on their pricing 😱

In this definitive guide we’ll work through tools to give you practical steps to assess your pricing and make the right decision for your market and business.

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In this ebook you'll learn about:

  • Competitive Strategy - an important foundation for your approach to pricing
  • Customer alternatives - to help decide where you should position your offering
  • Price sensitivity - how to assess consumer price preferences in your market
  • Cost Plus Pricing - what it is and how to decide if it's right for your business
  • Competitive Based Pricing - the pros and cons of tracking your competitor's pricing
  • Value Based Pricing - how to determine what your 'value' is and how this can drive profits