A SWOT analysis is probably the most common strategy tool, or the strategy tool that people encounter first in their careers. So what’s to learn? The SWOT Masterclass webinar is a comprehensive and in-depth session that provides advanced insight on how to use a simple tool, the SWOT analysis, as part of your growth strategy. This webinar is designed for business leaders, managers, and entrepreneurs who want to take their business to the next level by developing a strategic plan that takes into account all of the key factors that influence growth and success.


CEO - Get Lucidity
Tom brings more than 30 years’ experience in technology leadership, spanning FTSE 100 organisations and venture-backed startups and scale-ups. His various roles have included periods of rapid growth as well as difficult or complex turnarounds in high-pressure environments.
Tom has deep commercial experience across leadership teams, having served as CEO, Non-Executive Director, Board Advisor, and Mentor to many founding teams in the Tech for Good in the social, health and environmental sectors.