ON-DEMAND WEBINAR

Pricing Strategies to Drive Profits!

Help with pricing strategy is the most frequent request we get from customers and businesses we mentor. Getting your price ‘right’ can be one of the most powerful drivers of profitability. Yet, studies have shown that, on average, businesses spend no more than six hours a year working on their pricing! Pricing doesn’t stay still for long with new entrants, competitors’ product development, rising costs and customer expectations are constantly changing. So lets use this hour to improve your approach to pricing, the quickest and most effective way to improve profits.

You will learn:

Competitive Strategy - We'll look at how your compettive strategy largely dictates your pricing strategy. So lets start there!
Product & Price positioning - We'll look at how your product and pricing is considered by your customers.
Pricing strategies - We’ll finish with a number of different pricing strategies and how to present them.

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Our Expert Speakers:

Tom Ricca-McCarthy

CEO - Get Lucidity

Tom brings more than 30 years’ experience in technology leadership, spanning FTSE 100 organisations and venture-backed startups and scale-ups. His various roles have included periods of rapid growth as well as difficult or complex turnarounds in high-pressure environments.

Tom has deep commercial experience across leadership teams, having served as CEO, Non-Executive Director, Board Advisor, and Mentor to many founding teams in the Tech for Good in the social, health and environmental sectors.