May 25, 2023
2:00 PM BST
Gain invaluable insights into the main competitive strategies your organization can follow to succeed in your markets. With a focus on Porter's generic strategies, including cost leadership, differentiation, and niche focus, you'll learn how to identify new opportunities and risks that may be impacting your bottom line. By understanding these key strategies, you'll be better prepared to compete in today's marketplace, and gain a lasting competitive edge over your rivals.
Understand competative strategies in some detail, looking at the underlying requirements, opportunities, and risks of each strategy
Improve your knowledge of which strategies are best suited to which organizations by using a number of interesting examples of businesses that follow each strategy
Discuss competitive approaches that can help you compete or survive more effectively in your markets
CEO, Get Lucidity
Tom is an experienced CEO and has lead a number of growth and turnaround situations to success through the practical application of strategy. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs. He is a Board Advisor at a number of businesses and a Mentor at a growth fund advising early stage technology businesses in the environmental, health and social sectors. He is also a published author with Oxford University Press.
Associate Professor/Senior Lecturer in Strategy and Board Advisor
Dr René Moolenaar is a highly experienced CFO, board advisor and prominent academic in the field of strategy. His experience ranges from engineering and manufacturing, media, professional services, education and property.
THURSDAY 25TH MAY 2023 2:00 PM BST